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Asian Grooming Trends Show Room for Growth

Consumers in China, South Korea and Japan need coaxing, shows study.

A recent 22-country study has found that consumers from China, South Korea and Japan spend the least time on personal grooming.  Over three in five (63%) consumers across five Asia Pacific countries put in between one to four hours weekly on personal grooming, with 60 percent from this group saying the time they spend is less than an hour a week.  GfK findings from the 22 markets revealed that, internationally, women spend an average of almost five hours a week on personal grooming (bathing, ...

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